Stories are the most powerful way to connect people and ideas

Stories are fundamental to our lives. They help us make sense of the world and they are key to how we connect and communicate with those around us.

Think about it. We are forever telling stories — about our crazy families, our trip to the doctor, the coworker we admire and the new lap top computer we just can't live without. And we like listening to stories too, hoping they will teach us something new, inspire us to think differently or simply entertain us.

So it makes sense that if we want to get people's attention, we need to engage them with a great story — whether our goal is to get them to try a new product or service, support our charitable cause or buy into our organization's new vision.

Effective marketing/communications are not just about clever taglines, strategically-written memos or great looking websites — they are about telling stories in ways that excite people's minds and speak to their hearts too.