Organizational stories
Want to read some of my stories or learn more about the work I do? Here's a selection of client projects where I've used my unique "stories that stick" approach to create successful brand stories, marketing tools and employee communications:


Bayshore Home Health - supported Bayshore through a rebranding process which included the development of a new tag line and several internal and external communications pieces, including a brand culture document for staff, a recruitment brochure and marketing flyers.

WoodGreen Community Services - developed and implemented a new brand strategy for WoodGreen, which has revolutionized the way the agency markets itself. This work began with a communications audit and included the creation of a new tag line, corporate brochure, annual reports, several program flyers, a donor campaign, a redesigned website and an internal communications strategy.

Manulife Financial - developed a fresh and engaging marketing campaign for the U.S. launch of a new mutual fund product. This included the creation of a teaser and a series of magazine advertisements aimed at financial brokers.

Symcor - supported the design and national launch of Symcor's new and highly successful Employee Awards Program which included fine-tuning the key program elements, and developing an employee teaser, launch brochure and poster, and a manager's tool kit.

Strategic Learning Centre - worked with the founder of this Montreal-based centre to articulate the centre's unique story and communicate it through a new logo and tag line, brochure, newspaper advertisements and website.

Creative Kids Cool Calendar - worked with consumer product marketers across Canada to develop all the creative content (and copywriting) for a children's calendar that is distributed to one million families annually through Toys "R" Us and Burger King locations across Canada.

Briefcase Moms - worked with founder, Lisa Martin, to help her better articulate her company's unique brand story and to communicate it through a new tag line, brochure and website.

Ontario Cancer Research Network - developed a successful marketing campaign aimed at driving traffic to a new web site about cancer clinical trials. The campaign, which was targeted to cancer patients and their families, included the creation of posters, a flyer and advertisements.

Mothercraft - supported the rebranding of Mothercraft in 2000 including the development of a new logo and tagline, marketing materials and employee communications. Recently crafted a new and updated brochure that captures the essence of what Mothercraft is today.

Kids & Company - supporting the various marketing needs of this fast-growing company, which includes fine-tuning the Kids & Company brand story and developing compelling communications tools aimed at their child care clients and corporate members.